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May 20, 2022  |  Reading Time: 3 minutes

When it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules. Understanding what’s what when it comes to SEO best practices

May 6, 2022  |  Reading Time: 2 minutes

Google has recently announced that it will be sunsetting Universal Analytics in July 2023. This means that all marketers and online marketing agency in Dubai and around the world only have a few weeks to transition tags and report settings

Apr 28, 2022  |  Reading Time: 3 minutes

What Is Google Tag Manager (GTM)? Google Tag Manager is a free tag management system that enables you to manage and implement marketing tags or tracking pixels on your website or mobile app. With its easy-to-use web-based user interface, marketers and

Apr 25, 2022  |  Reading Time: 2 minutes

Digital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai. Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against

Apr 15, 2022  |  Reading Time: 4 minutes

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is precisely

Apr 6, 2022  |  Reading Time: 4 minutes

What is search intent? Also known as a user, or keyword intent, search intent is the purpose of a user’s search. It answers the question of why people look for something online, and what they expect to find. For instance, a

Mar 28, 2022  |  Reading Time: 3 minutes

With the creation of search engines, an entirely new marketing process was introduced - Search Engine Optimization. Known as SEO, it is a strategy or a process of improving your website to increase its visibility on search engines. The goal