White Hat vs. Black Hat SEO: What’s the Difference?
May 20, 2022 | Reading Time: 3 minutesWhen it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules. Understanding what’s what when it comes to SEO best practices
Facebook Ad Strategy: How to Simplify Your Campaigns in 2022
May 12, 2022 | Reading Time: 2 minutesThe behavior of social media, especially Facebook, changes all the time. Hence, it is crucial for technicians working in a digital marketing agency Dubai to be up to date with the latest trends and how users react to them. Aside from
Understanding Keyword Search Volume and Why It Matters in Digital Marketing
May 9, 2022 | Reading Time: 3 minutesWhat is Keyword Search Volume? Keyword search volume refers to the number of times a specific keyword is used in search engines within a given timeframe. Also called a keyword’s average monthly search, this number is estimated and can be subject to
Google Sunsetting Universal Analytics In 2023
May 6, 2022 | Reading Time: 2 minutesGoogle has recently announced that it will be sunsetting Universal Analytics in July 2023. This means that all marketers and online marketing agency in Dubai and around the world only have a few weeks to transition tags and report settings
What is Google Tag Manager, and why should you use it?
Apr 28, 2022 | Reading Time: 3 minutesWhat Is Google Tag Manager (GTM)? Google Tag Manager is a free tag management system that enables you to manage and implement marketing tags or tracking pixels on your website or mobile app. With its easy-to-use web-based user interface, marketers and
Share of Voice: How to Calculate It & Why It Matters
Apr 25, 2022 | Reading Time: 2 minutesDigital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai. Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against
How Important is Content Marketing to SEO?
Apr 15, 2022 | Reading Time: 4 minutesContent marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is precisely
What is Search Intent and why does it matter
Apr 6, 2022 | Reading Time: 4 minutesWhat is search intent? Also known as a user, or keyword intent, search intent is the purpose of a user’s search. It answers the question of why people look for something online, and what they expect to find. For instance, a
On-page SEO Basics and their Importance
Mar 28, 2022 | Reading Time: 3 minutesWith the creation of search engines, an entirely new marketing process was introduced - Search Engine Optimization. Known as SEO, it is a strategy or a process of improving your website to increase its visibility on search engines. The goal
Your Facebook Posts Are Not Getting Enough Likes, Here’s Why!
Mar 23, 2022 | Reading Time: 4 minutesWith a whopping 2.91 billion monthly active users worldwide, and 1.9 billion daily active users, Facebook offers a huge audience for different industries. On the business side, there are over 60 million active Facebook business pages, and more than 200 million